A prediction started at the beginning of the pandemic. It was based upon past observation. Now, what exactly is this prediction, and what will be the specific turning point? This prediction is cheerful and celebratory fashions, and the reason to celebrate is Biden’s victory after approximately eight months in a pandemic.
There are plenty of reasons why this outcome is significant and why people will be celebrating, but this is by no means a political blog. Therefore, I will only discuss its potential influence on near future fashions. With that being said, dating back as far as the renaissance, any fashion historian can confirm that dark ages have brought upon some of the most beautiful and elaborate fashions. In fact, Italian Fashion designer Elsa Schiaparelli (1890-1973) did say, “In difficult times, fashion is always outrageous.” When ones surroundings may be dark or negative, fashion is something many individuals turn too simply to feel good. Rough times inspire designers to create new and elaborate styles while those fashions inspire the consumer. However, when the rough times are over, the fashions transition from outrageous and elaborate, too cheerful and festive.
With that thought in mind, a perfect example would be the Great Depression along with WWII, and then it’s transition into the 1950s. For the most part, the 1930s historically known as The Great Depression, was the most difficult time financially for the United States. To brighten the mood, glamorous fashions were showcased to the general public through celebrities, magazines such as Vogue, and of course film. These fashions served as a temporary escape from the depression. Two of the most prominent designers were Elsa Schiaparelli and Madeleine Vionnet. Both of these designers were known for their elegant evening gowns that were iconic Hollywood staples. By the time WWII approached, the depression had ended, however, it was not yet time to celebrate. Fabrics were rationed and fashions were designed around functionality and utility. Though this may sound simple, utilitarian fashion for women was pretty much unheard of prior to the 40s. When these styles came about, they were most certainly new and outrageous. Popular designers included Claire McCardell, Bonnie Cashin, Brigance and Rudi Gernreich.
Now, what exactly was the turning point and the transition to 1950s fashion? Christian Dior’s iconic New Look in 1947. Dior felt it was time to bring back daintiness in women’s fashion. His goal was to make his apparel appear as elegant, voluminous, and soft as a flower. In addition, he brought back the corset to enhance a synched waist and a more feminine silhouette. Though Dior’s original new look was black and white, an array of colors and prints grew in popularity during the 50s. This was no longer a time where fabric had to be used scarcely and the United States was no longer in a depression or a world war. Therefore, fashions were most certainly cheerful.
Other examples to look at are styles from the 60s during the Vietnam War and its transition to the laid back and “groovy” 70s.
Moving forward, what does this mean in present time? For one thing, there is no denying that this pandemic has been one of the darkest stages in our lifetime. As said before, with rough times come outrageous fashions. Prior to COVID, there have been plenty of factors that have contributed to extreme apparel including certain celebrities, music, social media stars, and of course, the fact that the 2019 Met Gala’s theme was Camp. By looking at what is shown on the media (TikTok), retail sites, and in stores, it is clear that (younger) consumers are becoming more comfortable in exploring different styles. Anyone who is both interested in fashion and has a TikTok as most likely seen many users mimic 60s 70s 80s and 90s casual looks. In fact, the bling and other styles from the 2000s are starting to make a comeback…..yikes.
Check any fast fashion site. You will find 80s puffed sleeves, 70s bell bottoms and quilted outerwear, 60s mini skirts (in plaid too). You will also find classics that have made modern adaptations such as cardigans with tie tops (some worn alone….Yikes again). In addition, with the rise of TikTok, many styles are becoming mainstream such as Cottagecore, E-Girl, Soft Girl, Academia, and more. Also, one cannot forget a rise in “dressy” or “stylish” loungeware justified by Billie Eilish. For more details, click here.
As of today, a new president has been elected, and the vast majority of people, not only in the US, but the world are both thrilled and relieved. My prediction, full on celebratory fashions will rise. By this, I do not mean “party” or “going out clothes.” Sadly, this pandemic isn’t over. What I predict is that people will be gravitating towards festive patterns, flowing silhouettes, glitter, bling, faux fur, metallics, bold or cheerful colors; anything that looks happy or positive. In the very beginning of the pandemic, many did make the same prediction. However, there must be a turning point for the fashions to turn from outrageous to celebratory. Perhaps this victory is the turning point.
danaevann 